Over the last decade, there has been a significant rise in the number of websites being launched. Correspondingly, there has been an increase in demand for web hosting services tailored to the needs of the website. While large hosting companies have started offering various packages to cater to this evolving need, Hosting Resellers have grabbed this opportunity to establish profitable businesses.
A Hosting Reseller purchases resources from a Reseller Hosting provider, creates customized hosting packages, and sells them to websites. Of the different types of reseller plans available, Linux Reseller Hosting is highly popular among site owners for the benefits it offers including the preferred control panel – cPanel. With cPanel Reseller Hosting, you can offer Linux-based web hosting services to your clients and help them leverage the benefits of the open-source Linux OS.
While starting a Reseller Hosting business is easy, the web hosting industry is highly competitive, and finding your footing can be difficult. This is where you need a strategic marketing plan. Here are 10 ways in which you can effectively market your web hosting business:
1: Define the USP of your business
Like any other business, defining the unique selling proposition or USP of your business is an essential first step in marketing it to your clients. Think of the measurable benefits that you can offer and make them the center points of your marketing campaigns.
2: Identify your target market
Large hosting companies offer various broad-level web hosting plans to ensure that most websites have something to suit the requirements of their sites. However, with increasing competition online, many site owners have started looking for customized hosting plans that can help them offer a unique browsing experience to their clients. By identifying a smaller target market and focusing on creating packages for them, you can target a better reach.
3: Research keywords
With search engines being one of the primary drivers of site traffic, understanding the keywords and phrases used by your target clients can help you create a digital marketing plan that generates results.
4: Study your competition
Being a competitive industry, web hosting has a lot of hosting companies and resellers trying to cater to various market segments. Therefore, before you start, make sure that you study the companies and resellers that you would be competing against. This can help you create tactical marketing plans for your business.
5: Work on the SEO of your site
Search engines are the best sources of site traffic. If you can get more people from your target market to visit your site and look at the services offered by you, then the chances of turning them into paying customers increase. Make sure that your site is SEO-friendly.
6: Use Email Marketing
This is still one of the best means to promote your services. Create interesting emailers that do not look like spam and try to reach out to maximum people from your target market.
7: Leverage Social Media Platforms
Social media platforms are excellent avenues to find new clients and stay in touch with your existing ones. Use these platforms to promote your services and ensure brand loyalty among your existing clients.
8: Organize Webinars
Web hosting is a technical process and many site owners have numerous questions regarding running and managing their websites. You can organize webinars to help them understand the technicalities of web hosting and promote your services.
9: Focus on customer support
There is no better way to promote a service than a happy customer. Make sure that you focus on customer support and ensure that your existing clients are happy. This can result in positive word-of-mouth publicity and increase your chances of getting new clients.
10: Start a referral program
You can create a referral program and reward your existing clients for referring new clients to you. This is usually a good way to market your services since your clients will talk about the benefits of your hosting plans to other site owners and help you promote your services.
While Reseller Web Hosting is a competitive industry, once you get the ball rolling, setting up a regular stream of income is easy. Make sure that you focus on creating a strategic marketing plan for your business and establish a profitable Reseller Hosting business. Good Luck!