I was reading an email by a pretty high-profile marketer recently and he brought across what I thought was an excellent point. The truth is, I’ve been an advocate of having an automated business system online, as that is the best way to fully make use of the Internet to generate a stable income.
Having a sales system (or marketing funnel or whatever it is you call it) ensures that your business is powerful and reliable. Moreover, this system goes out to work for you.
A sales system, for those of you are not sure what it is, is the funnel your customers go through when they experience your business. This includes your website, your order form, your download page or order confirmation page, your bonus products, your email follow-up system, your customer support, and everything else your customer experiences.
On the Internet, unlike in offline sales, it’s not you yourself that’s generating the sales, it’s your machines! It’s your autoresponder, it’s your merchant account, it’s your web page.
Once you set it up and put your input into (say creating a web page), the ‘thing’ goes out to work for you and generates sales for you.
When you combine these factors, it comprises a system. And that system is powerful leverage.
Marketing and traffic is important, but so is your marketing system! So before you even start marketing and advertising your business, ensure that you have a marketing system in place, that will ensure your business gets off on a very strong footing that almost guarantees your future profits.