If you missed out on the e-commerce boom of 2020, as more and more people shopped and paid for products and services online due to the COVID-19 pandemic, well it’s not yet too late to make your business more visible to the millions (if not billions) of online consumers this year, as you can still design an aesthetically-appealing and responsive website by contacting a professional
web developer Brisbane.Now, to create a truly awe-inspiring website, here are a couple of
principles and practices to follow.
Communicate Effectively With a Visible Language
Working with a well-rounded web developer Brisbane , your business can attain an e-commerce website that communicates effectively with a visible language. But, what exactly is a “visible language”?
According to web design veterans, visible language refers to the content that users see on a screen. To do this, web designers should provide users with a clear and consistent conceptual structure. This consistent structure includes consistency, layout, relaitonships and navigability.
They should also economize, which means doing the most with the least amount of cues and visual elements. Four points to consider here are simplicity clarity, distinctivenes and emphasis. Simplicity includes only the elements that are the most important for communication. Clarity means that all components should be designed so their meaning is not ambiguous.
Make Use of Effective Writing
As the Worldwide Web is obviously different from print, it is necessary that your web developer Brisbane adjusts the writing style to yoru user’s preferences and browsing habits. Instead of doing promotional writing, which won’t likely be read by online users, write short but targeted phrases.
Long texts without images and keywords marked in bold italics will likely be skipped too. Avoid cute or clever names too, as well a smarketing-induced names or unfamiliar technical terms. For example, if you want site visitors to create an account, it would be better to say “Sign Up” instead of “Start Now!”.
Aim for Feature Exposure
Modern web designs are often criticized or ridiculed because of their approach of guiding users with visually-appealing 1-2-3-done steps, or large buttons with visual effects. And while these elements are not that bad from a design perspective, on the contrary such guidelines are very effective at leading site visitors through the site content in a very simple and user-friendly manner.
No matter how astounding your website design is, remember that text still rules the website. Why? Because it provides users with the desired information. And since search engine crawlers are very much familiar with this data, which makes it an integral part of SEO activities.
Thus, you should keep your typography readable and visually-appealing to your site visitors, along with the right use of keywords, meta data and other SEO-sensitive elements. You should also consider using fonts which are easier to read.
These easy-to-read fonts include Arial, Helvetica and others, which can be used for the body texts. Just make proper combinations of typefaces for each and every design element like healdines, buttons, body texts and others.
And with more and more people today using smart phones, tablets and phablets when accessing the Internet, this means that website design must be effective and compatible for various screen sizes.
If your website design doesn’t support all screen sizes, chances are you’ll lose the battle with your stiffest competitors. So, to keep abreast with the competition, you should contact a number of web design studios or service providers from where you can turn your conventional desktop design into a scintilating, responsive and adaptive one for all screen sizes!
Color Pallete and Imagery
A perfectly balanced color combination can effectively attract online users, while a poorly-mixed color combination can lead to distraction and confusion. This requires you to choose a perfect color pallete for your website, which can help to create a very pleasing site atmosphere.
You can also enhance your site user’s experience by choosing a complementary color pallete to give the website a balanced look. Remember to use white spaces, because these avoid making your website look visually cluttered and messy. Avoid using too many colors as well, and just use three to four tomes for the whole site to give it an appealing and clear design.
Easy Loading & Navigation
A recent web design study also points that site visitors will spend more time on websites that are easy to navigate. So, for easy navigation you may consider creating a logical page hierarchy, using bread scrums and designing clickable buttons.
I also strongly suggest that you strictly follow the “Three-Click Rule”, so that your site’s visitors will be able to get the information they require within just three clicks.
The ultimate purpose of an e-commerce or organizational website is to enable their visitors to get the information they need. And, if your site is abe to communicate with your visitors efficiently, they’d also be spending more time on your site.
The tips and tricks which may work to establishing effortless communication with site visitors include using bulet points, organizing information by making good use of headlines and sub-headlines, and cutting the waffle!
Conventions are Our Friends
Your friendly and experienced web developer Brisbane also agree that conventional designs of website elements don’t actually result in a boring website, but are very useful as they reduce the learning curve, or the need to figure out how things work.
With conventions, websites can gain their user’s confidence, trust and reliability, and it also proves their credibility. Thus, follow your user’s expectations, and understand what they’re expecting from a site navigation, text structure, search placement etc.
And, I guess your chosen web developer Brisbane would also agree that it’s better to innovate only when you know you really have a better idea, but take full advantages of conventions when you dont!