August 18, 2022

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Restaurant Trend: Boost your restaurant branding through QR codes in take-out packaging and receipts

3 min read
Restaurant Trend: Boost your restaurant branding through QR codes in take-out packaging and receipts

Restaurant Trend: Boost your restaurant branding through QR codes in take-out packaging and receipts

A menu QR code is utilized within a restaurant as a medium for consumers to scan, make an order, and pay through a contactless transaction.

Hence, QR codes are used to connect clients to internet information and are commonly seen attached to products and manufacturing labels in enterprises, as well as table tents inside a restaurant.

QR codes’ versatility can be useful in a variety of situations.

You can produce a menu QR code for your restaurant using interactive restaurant menu QR code software to cater to a contactless and cashless transaction with consumers. Not only that, but the program also allows you to provide smooth and streamlined services to boost restaurant productivity.

However, you should think of other QR-code-based branding methods in your restaurant.

Tips in designing a QR code for packaging and receipts

QR codes are a go-to digital innovation for improving a product’s or restaurant’s branding because they are easily accessible and scannable using smartphone devices.

There are various types of QR codes that are used in marketing and product packaging, and each QR code solution is designed to work with a certain form of QR code.

For example, a restaurateur can attach a PDF QR code to customers’ receipts that contains all of the information about his restaurant. Alternatively, he can use a video QR code to direct his consumers to an internet video about snippets of his restaurant’s culinary prowess.

Here are some tips in designing a QR code for packaging and receipts inside your restaurant.

  1. Customize the QR code for your take-out orders

Adding colors and being creative are vital for making your QR code dynamic and appealing. Experiment with your brand theme and create a visually appealing QR code for your target audience to scan.

  1. Add a call-to-action statement

A frame plus a call to action will increase the number of scans of your QR code by 80%. It is critical to include a suitable CTA on your personalized QR code to encourage your audience to scan it.

  1. Download the right QR code size for the take-out packaging.

One of the most vital aspects that can make or break your QR code implementation is the size of your QR code.

A QR code provides your food packaging a digital dimension, so make sure people see it right away. The size of your QR code should be at least 2 by 2 cm.

It’s usually best to be prepared, so making your QR code larger for your packaging is a good idea.

  1. Think about where to place the QR code on your receipts or take-out packaging.

Put your QR code in the center of your product package so that your customers can see it right away. It will increase the number of times a customer scans!

Also, avoid printing QR codes on uneven surfaces, as this can crumple the image and render it unreadable.

  1. Consider the best printing material for your receipt and take-out packaging.

As there are various types of packing materials to choose from. You must be careful not to choose a product packaging material that reflects too much light, as this will interfere with the QR code’s ability to be scanned quickly.

It’s critical to choose the highest resolution feasible, regardless of the type of paper you choose to print on. Make sure your QR code gets printed as a high-resolution image, therefore save it as an SVG file. Also, remember to run a scan test before printing to avoid any mistakes.

Conclusion:

The QR Code has various advantages, including the fact that it takes up very little space on your goods and is extremely cost-effective.

No need to do anything complicated when the QR code is generated; it can be easily controlled and tracked utilizing an online QR Code Management tool.

Aside from implementing interactive restaurant menu QR code software to create a menu QR code, you can also increase sales by using a QR code generator for other purposes. QR codes can also be used to build your brand on receipts and take-out cartons.

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